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    Expert training for SDR leaders

    ★ 10+ years building global SDR teams

    ★ 300+ SDRs hired and ramped

    ★ 150+ SDR leaders trained

    Trusted by SDR leaders at

    3 DIFFERENT WAYS WE CAN HELP YOU

    1

    BOOTCAMP

    Learn everything you need to build high-performance SDR teams.

    2

    1:1 COACHING

    Get exclusive mentoring from experts in SDR leadership and strategy.

    3

    FREE RESOURCES

    Steal proven frameworks, cheatsheets, playbooks and more.

    WHAT OUR CUSTOMERS SAY

    OUR STORY

    Hi—we’re Chris and Laurence.

    We’ve been building SDR teams for 10+ years, helping 3 SaaS companies to $50M ARR, 1 to $6B ARR and 2 to acquisition for a combined $1.3B.

    Despite our success, too many SDR leaders struggle to hit quota. They’re thrown in the deep end and given no leadership coaching or training.

    So in 2022, we set on a mission to serve these underserved heroes, sharing the principles, practices and strategies that fueled our success.

    To date, we’ve helped 150+ SDR leaders on their journeys to building high-performance teams.

    If you want to join them, give us a shout.

    Hi—I’m Chris Ritson.

    After helping build 3 companies to $50M ARR and over $400M in VC funding, I decided to quit my lucrative day job in 2022 so I could help as many companies and SDR folk accelerate their growth.

    Hi—I’m Laurence Langstone.

    Having helped build a company to a $700M acquisition, I’m now helping another to $10B ARR. My side mission is to help more SDR leaders reach their full potential and live their best life.

    ★ 10+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 150+ leaders trained