Transform Your SDR Leadership
Our proven frameworks and expert coaching have helped over 200 SDR leaders build high-performing teams, smash quotas consistently, and feel confident in their leadership.
Trusted by SDR Leaders from the World’s Top Teams
THREE WAYS WE CAN HELP YOU
1
BOOTCAMP
Learn everything you need to build high-performance SDR teams.
2
1:1 COACHING
Get exclusive mentoring from experts in SDR leadership and strategy.
3
FREE RESOURCES
Access proven frameworks, cheatsheets, playbooks, and more.
WHAT SDR LEADERS SAY ABOUT US
WHO WE ARE AND WHY WE CARE
Hi—we’re Chris and Laurence, and we know how overwhelming it can be to lead an SDR team with ambitious goals and limited guidance.
We’ve been building SDR teams for 15+ years, helping 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to acquisition for a combined $1.3B.
But too many SDR leaders are thrown into the deep end with no training or support. In 2022, we made it our mission to share the principles, practices, and strategies that fueled our success.
To date, we’ve helped hundreds of SDR leaders transform their teams and careers. Are you ready to join them?
Hi—I’m Chris Ritson.
After helping build 3 companies to $50M ARR and raising $400M in VC funding, I left my day job in 2022 to help more SDR leaders accelerate their growth.
Hi—I’m Laurence Langstone.
Having built a company to a $700M acquisition, I’m now scaling another to $10B ARR while helping SDR leaders reach their full potential.
★ 15+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 200+ leaders trained