Transform Your SDR Leadership in 4 Weeks

★ 4 Weeks ★ 12 Live Sessions ★ Exclusive Trainer Access ★ Leader Networking ★ £500 Worth of Free Resources ★ 200 Graduates

Our best-selling bootcamp gives you proven tools to:

  1. Build high-performing SDR teams

  2. Smash your quotas consistently

  3. Feel confident in your leadership

Hi—we’re Chris and Laurence. With 15+ years of experience building SDR teams, we’ve helped 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to $1.3B in combined acquisitions.

Too many SDR leaders are left to figure it out alone, so in 2022, we set out to change that. Since then, 200+ leaders have graduated from our bootcamp, transforming their careers.

Next Camp: June 2-27

Seats Available: 27/30

Trusted by SDR Leaders from the World’s Top Teams

WHO THIS BOOTCAMP IS FOR

Being an SDR leader comes with many challenges:

  • Building a winning team culture that inspires excellence

  • Addressing & managing underperformance effectively

  • Coaching & developing SDRs to consistently perform

  • Collaborating with GTM leaders to drive alignment

  • Managing stakeholder expectations & high quotas

  • Designing processes that drive efficiency & results

  • And many more…

Many leaders tell us, “I feel like I’m on an island,” or, “I struggle with imposter syndrome.”

It’s no surprise—SDR leaders are tasked with big responsibilities but often receive little support or guidance.

If this resonates, this bootcamp is for you. Whether you’re just starting out or a seasoned leader, you’ll gain the tools, frameworks, and confidence to lead your team to success.

WHAT OUR ALUMNI SAY

WHAT YOU WILL GAIN

  • Quota-Crushing Leadership Skills: Proven frameworks and strategies to lead with confidence and consistently exceed targets.

  • Scalable Outbound Systems: Step-by-step guidance to build processes that deliver reliable and repeatable pipeline results.

  • Team Optimization Playbook: Tools to hire, onboard, and develop top-performing SDRs while managing underperformance.

  • Customizable Templates: Access pre-built resources for goal setting, team structure, coaching plans, and performance reviews.

  • Data-Driven Decision Frameworks: Learn how to leverage insights and metrics to make smarter, more strategic leadership decisions.

  • Real-Time Mentorship: Ask Us Anything sessions and on-demand trainer access to get actionable advice tailored to your challenges.

  • Networking Opportunities: Join a community of like-minded SDR leaders to share insights, challenges, and best practices.

  • Exclusive Learning Resources: Over £500 worth of premium digital resources designed specifically for SDR leadership success.

  • Lifetime Access: Revisit session recordings, templates, and resources anytime, and enjoy exclusive access to all future SDR Leader content.

  • Career-Boosting Certification: Earn a LinkedIn-recognized credential to showcase your expertise and unlock future opportunities.

Self-funding? Get a 50% Discount

90% of our participants are employer-funded, but if you’re covering the cost yourself, we’re here to make it more affordable. Contact us to learn more.

YOUR FOUR-WEEK JOURNEY TO SDR LEADERSHIP EXCELLENCE

WHO WE ARE AND WHY WE CARE

Hi—we’re Chris and Laurence, and we know how overwhelming it can be to lead an SDR team with ambitious goals and limited guidance.

We’ve been building SDR teams for 15+ years, helping 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to acquisition for a combined $1.3B.

But too many SDR leaders are thrown into the deep end with no training or support. In 2022, we made it our mission to share the principles, practices, and strategies that fueled our success.

To date, more than 200 SDR leaders have graduated from our bootcamp, transforming their careers. Are you ready to join them?

Hi—I’m Chris Ritson.

After helping build 3 companies to $50M ARR and raising $400M in VC funding, I left my day job in 2022 to help more SDR leaders accelerate their growth.

Hi—I’m Laurence Langstone.

Having built a company to a $700M acquisition, I’m now scaling another to $10B ARR while helping SDR leaders reach their full potential.

★ 15+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 200+ leaders trained

FAQs

  • Who is this bootcamp for?
    This program is designed for SDR leaders who want to build high-performing teams, overcome leadership challenges, and consistently exceed quota. Whether you’re new to leadership or want to refine your skills, this bootcamp is for you.

  • How will this help my team perform better?
    You’ll gain proven systems to optimize outbound processes, set clear goals, coach your reps effectively, and build a high-performance culture. These strategies have enabled past participants to significantly boost pipeline contributions and drive measurable results.

  • What’s the format of the bootcamp?
    The bootcamp includes 12 live, 60-minute masterclasses spread over 4 weeks. Sessions are held on Mondays, Wednesdays, and Fridays at 10am ET.

  • What if I miss a session?
    No problem! All sessions are recorded, and you’ll have lifetime access to the recordings and resources to revisit at any time.

  • Can my employer sponsor me?
    Yes! 90% of our participants are employer-funded. We can provide details to help you secure sponsorship.

  • What kind of results can I expect?
    Participants have reported substantial increases in team pipeline contributions, consistently higher quota attainment, and a boost in leadership confidence. The bootcamp is designed to deliver exceptional value and a significant ROI.

  • Do I need to have leadership experience to join?
    Not necessarily! This bootcamp is ideal for both new SDR leaders looking to build a strong foundation and experienced leaders who want to refine their skills.

  • What’s included in the tuition?
    For £795, you’ll gain access to live masterclasses, exclusive resources, invaluable networking opportunities, and lifetime access to all materials.

  • Can I enroll in a future bootcamp?
    Yes! If you can’t attend this cohort, you can save your seat for a future session by joining our waitlist.

  • What if I’m self-funding?
    We offer a 50% discount for self-funded participants. Contact us for more details.

  • How often are these bootcamps held?
    The bootcamp runs every 6 months. Don’t miss your chance to join this cohort and start driving results sooner.