Helping You Build World-Class SDR Teams
With over a decade of experience and a proven track record, we’re here to help SDR leaders unlock their full potential.
Hi—we’re Chris and Laurence, and we know how overwhelming it can be to lead an SDR team with ambitious goals and limited guidance.
We’ve been building SDR teams for 15+ years, helping 3 SaaS companies to $50M ARR, 1 to $9B ARR, and 2 to acquisition for a combined $1.3B.
But too many SDR leaders are thrown into the deep end with no training or support. In 2022, we made it our mission to share the principles, practices, and strategies that fueled our success.
To date, we’ve helped over 200 SDR leaders transform their teams and careers. Are you ready to join them?
Hi—I’m Chris Ritson.
After helping build 3 companies to $50M ARR and raising $400M in VC funding, I left my day job in 2022 to help more SDR leaders accelerate their growth.
Hi—I’m Laurence Langstone.
Having built a company to a $700M acquisition, I’m now scaling another to $10B ARR while helping SDR leaders reach their full potential.
★ 15+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 200+ leaders trained
THE PRINCPLES THAT DRIVE US
Community
We don’t just teach leadership—we build a community where SDR leaders can share, learn, and grow together.
High-Performance
We hold ourselves and the leaders we work with to a standard of excellence, because that’s what drives results.
Equity
Leadership support shouldn’t be a privilege. We’re committed to giving every SDR leader a fair shot at success.
Trust
Our relationships with SDR leaders are built on transparency, reliability, and a commitment to their success.
THREE WAYS WE CAN HELP YOU
1
BOOTCAMP
Learn everything you need to build high-performance SDR teams.
2
1:1 COACHING
Get exclusive mentoring from experts in SDR leadership and strategy.
3
FREE RESOURCES
Access proven frameworks, cheatsheets, playbooks, and more.
THE STORY BEHIND OUR LOGO
Our logo is based on the Tabono symbol. In the Adinkra language of Western Africa, Tabono means “oar” and symbolizes unity of purpose, strength, confidence, and hard work to achieve a common goal.
This perfectly represents our mission: helping SDR leaders navigate their challenges and achieve success through shared purpose and dedication.