About Us
Hi—we’re Chris and Laurence.
We’ve been building SDR teams for 10+ years, helping 3 SaaS companies to $50M ARR, 1 to $6B ARR and 2 to acquisition for a combined $1.3B.
Despite our success, too many SDR leaders struggle to hit quota. They’re thrown in the deep end and given no leadership coaching or training.
So in 2022, we set on a mission to serve these underserved heroes, sharing the principles, practices and strategies that fueled our success.
To date, we’ve helped 150+ SDR leaders on their journeys to building high-performance teams.
If you want to join them, give us a shout.
Hi—I’m Chris Ritson.
After helping build 3 companies to $50M ARR and over $400M in VC funding, I decided to quit my lucrative day job in 2022 so I could help more companies and SDR folk accelerate their growth.
Hi—I’m Laurence Langstone.
Having helped build a company to a $700M acquisition, I’m now helping another to $10B ARR. My mission is to help more SDR leaders reach their full potential and live their best life.
★ 10+ years leading SDRs ★ 5 global teams built ★ 3 companies to $50M ARR ★ 2 acquisitions for $1.3B ★ 150+ leaders trained
OUR VALUES
Community
Community is our heartbeat. We care more about just enabling SDR leaders. We care about bringing them together to foster a mutual sense of belonging.
Equity
Too many leaders receive little support. Not only do they struggle, but so too do their SDRs. We want to give all in the community a fair chance of success.
High-Performance
High-performance is our standard for SDR leaders, because that’s what it takes to unleash full potential and achieve aggressive growth goals.
Trust
Trust forms the bedrock of our relationship with leaders. We commit to keeping trust through transparency, reliability and a dedication to your success.
3 DIFFERENT WAYS WE CAN HELP YOU
1
BOOTCAMP
Learn everything you need to build high-performance SDR teams.
2
1:1 COACHING
Get exclusive mentoring from experts in SDR leadership and strategy.
3
FREE RESOURCES
Steal proven frameworks, cheatsheets, playbooks and more.
WHAT OUR CUSTOMERS SAY
THE STORY BEHIND OUR LOGO
Our logo is based on the Tabono symbol. Tabono means “oar” in the Adinkra language of Western Africa. It symbolizes unity of purpose, strength, confidence and hard work to reach a common goal.